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Australia’s #1

Construction Hire Marketplace
When we say number #1, we mean more than 4x the traffic of our nearest competitor, and twice as much searchable inventory.

Who's behind us?

In iseekplant’s early years, we were funded by founders, family members, friends and colleagues. Then in 2013, we met with forward-thinking technology business, Position Partners. They became our first major investor who gave us the legitimacy and scale to take our business national. In 2015, Seven Group Holdings joined as investors and agreed that the construction procurement process in Australia was ready to be ‘shaken-up’. 2017 saw the Queensland Investment Corporation (QIC) also become shareholders supporting us as a Queensland-based technology business that was gaining national traction.

Then in late 2019, Macquarie Group joined as our latest strategic investor. Macquarie’s investment continues to deliver growth capital to iseekplant and support our strategy and scaling plans.

Macquarie Group
Position Partners
Queensland Investment Corporation
Seven Group Holdings

What do we have to offer?

18,718
Construction Suppliers
375,245
Machines & Services
$1.4 Billion
In Job Leads Yearly

See what’s available for yourself

Machine or Service
Location name

A brief history

Where it all started

2010

Where it all started

Two civil engineers, Drew McPherson & Shaun Whitted were working together on a site in remote central Queensland when two elevating scrapers broke down in the same moment – and they remarked to each other how awesome it would be to be able to search an online database of plant and equipment to find replacements.

And right then and there, the idea for iseekplant was born.

Calling in the big guns

2011

Calling in the big guns
Drew & Shaun worked on the idea for months before calling in their mutual friend Matt Peters and Drew’s sister, Sally McPherson. With Matt’s IT background and Sally’s technology marketing experience, they worked together to build and launch the world’s first online marketplace of construction suppliers.
iseekplant launches

2012

iseekplant launches
The founders launched iseekplant in October 2012 after working long nights and paying for it with their own credit cards. The marketplace launched with 14 categories of yellow machines but has now grown to over a hundred different categories of machines and services searchable across Australia.
Investment from Position Partners & Seven Group Holdings

2015

Investment from Position Partners & Seven Group Holdings
In 2015, iseekplant began to grow quickly and attracted investments from two of the biggest brands in industrial services - Seven Group and Position Partners.
Macquarie Group joins as strategic investors in iseekplant

2019

Macquarie Group joins as strategic investors in iseekplant
Macquarie’s investment helps us do more of what we do best - which is to drive job leads to our suppliers and ensure our seekers find what they’re looking for. By September 2019, we already had over 507,000 visitors to the iseekplant marketplace.
Making sh*t happen

Now

Making sh*t happen

In 2021, iseekplant completely rebranded, with a new look and feel but still the same reliable service as ever. We know that the construction industry is all about digging in and just getting it done, which is where our motto of ‘making sh*t happen’ came from.

This attitude is what has allowed us to dominate local and international competition and become the highest ranked and more prolifically used construction hire marketplace in the world.

Looking to the future

Tomorrow

Looking to the future
While our marketplace, products and services continue to evolve and innovate - and the amount of people using our marketplace keeps growing - our mission is as clear as it’s ever been: To be a place for the doers to join forces.

What matters to us

At iseekplant, we believe there are 3 states of being. You can watch sh*t happen, let sh*t happen or make sh*t happen. And we want to be the ones that make sh*t happen.

We’re here to increase productivity, cut complexity and build trust within the construction industry. And that’s why hundreds of thousands of Australian construction workers have made iseekplant a part of their everyday lives. They’ve made us the go-to online destination to source plant, equipment and services and we’re here to back them through and through.

So if you’re ready to make sh*t happen too, then iseekplant is the place for you.

What matters to <span class="text-brand-orange">us<span>

The Big Rebranding of 2021

In 2021, we decided that it was time for iseekplant to go through a change. We thought, “we’re Australia’s largest construction hire marketplace and we’ve still been using the same logo for the past 10 years!” So, we put our hard hats on and got to work. We partnered with Sydney branding agency, Principals as well as the creative agency, SLIK, to help us find our voice, messaging, look and feel. To learn more about why it was so important for us to rebrand, watch this video from our founders Sally, Matt and Drew.

Our leadership team

As iseekplant has grown from what was once an idea into a reality, the day-to-day operations have been handled by Matt, Sally and Drew, under the guidance of our Board of Directors. They’re supported by our management team who work hard every day to make sh*t happen.

Meet them below:

Our leadership team
Ian Petherbridge

Ian Petherbridge

Chairman
Lauren Williams

Lauren Williams

Board Member
Matthew Phillips

Matthew Phillips

Board Observer
Sally McPherson

Sally McPherson

Chief Executive Officer
Drew McPherson

Drew McPherson

General Manager
Matt Peters

Matt Peters

Chief Operating Officer
Bronwin Freke

Bronwin Freke

People & Culture Manager
Elizabeth Kinnane

Elizabeth Kinnane

Financial Controller
Garcon Keelan

Garcon Keelan

Head of Sales
Greg Skerman

Greg Skerman

Head of Software Engineering
Zubair Khatry

Zubair Khatry

Studio Lead

In the media:

Macquarie backs ‘Uber for tradies’
Macquarie backs ‘Uber for tradies’
The Australian
Macquarie’s specialised and asset finance division has taken a shareholding of between 10-15 per cent in iseekplant.
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Kerry and Ryan Stokes tracking rise of the machines with iseekplant
Kerry and Ryan Stokes tracking rise of the machines with iseekplant
Financial Review
Seven Group Holdings backs iseekplant.com.au, Australia’s biggest online hire marketplace for machinery owners.
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Build it and they will go
Build it and they will go
Courier Mail
iseekplant takes the construction industry by storm.
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Australian Tech Company, iSeekplant, Disrupts Plant and Equipment Hire Market
Australian Tech Company, iSeekplant, Disrupts Plant and Equipment Hire Market
Mining Weekly
Launched in Queensland, Australia in 2011, iSeekplant has gone from strength-to-strength, recording impressive year-on-year growth.
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Equipment hire site to buy and sell as well
Equipment hire site to buy and sell as well
Mining Monthly
Customers of equipment hire marketplace iseekplant, have gained access to machine sales and auction services through GraysOnline.
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iseekplant: Revolutionising Plant Hire Digital Marketing
iseekplant: Revolutionising Plant Hire Digital Marketing
Pace Today
iseekplant has been leading the market in online plant hire since it was established in 2011.
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Out-of-work crane operator turns Uber driver in viral ad
Out-of-work crane operator turns Uber driver in viral ad
9News
A parody video about a crane operator forced to get creative to make some extra money has got tradies talking.
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iseekplant launches comedy video ‘The Driver’ to promote its Uber-like app
iseekplant launches comedy video ‘The Driver’ to promote its Uber-like app
Mumbrella
Plant hire equipment, suppliers and services database company, iSeekplant, has promoted its app by launching a comedy video featuring Darryl, a crane driver who struggles to find work.
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iseekplant sets up ‘Uber’ portal
iseekplant sets up ‘Uber’ portal
The Australian
The hugely successful plant hire industry aggregator, iseekplant, has released Australia’s first Plant Hire phone app.
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Queensland Business Monthly: iseekplant on changing the plant hire business
Queensland Business Monthly: iseekplant on changing the plant hire business
Courier Mail
Check out the new game changing app in construction.
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iseekplant sees mining industry recovery
iseekplant sees mining industry recovery
Courier Mail
iseekplant is the hire calling paving ways in the construction industry.
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iseekplant takes dig at the construction + mining industries with tongue-in-cheek video
iseekplant takes dig at the construction + mining industries with tongue-in-cheek video
Campaign Brief
Online plant hire equipment database iSeekplant has launched a new video marketing campaign.
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Become a supplier

Create a free supplier profile on iseekplant to share in over 35,000+ job opportunities every month.
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Contact Us

Got a question? Talk to the team that backs you.
Here’s how to reach us:

Our Head Office

Office Address

Level 6A/51 Alfred Street
Fortitude Valley QLD 4006

Postal Address

PO Box 2340,
Fortitude Valley QLD 4006

Contact Details

Business Hours
Mon-Fri 8:00am to 5:00pm
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