What we stand for

Mutual Business Interests

We represent the interests of everyone in civil and mining.

High quality plant operators

Our members pride themselves on excellent client service, impressive operating skills and great value.

Helping decision makers

We help decision makers find the right machine, with the right capability, in the right location.

Affordable ROI

Get a fair go, and a high return on your investment when you promote and grow your business with us.

Who's behind us

In 2011, we had a business plan and a big dream. We pounded the pavement and spoke to some people we knew. We were lucky to have help from our seed investors, true visionaries who were willing to take a risk on dreamers with a big idea. A few years passed and iSeekplant continued to gather steam.

In 2013, we met the legends at Position Partners Pty Ltd. A forward-thinking technology business in civil and mining with an enormous national footprint and a suite of revolutionary products in machine control, surveying and construction productivity, we shared the same audience, the same culture and the same vision for our industry. They invested, and gave us the legitimacy and scale we needed to take our business national.

In 2015, Seven Group Holdings joined as investors in iSeekplant. The synergies were obvious - with their existing properties spanning media, construction and mining, they became excited about our growth to date, and agreed with us that procurement, across all of the products, services, machines and commodities used in the construction and mining process in Australia, was ripe for a shake-up. They backed us as the team to make that ‘shake-up’ happen.

We are very proud of our shareholder register being full of people from the construction and mining industries, who understand that this technology would become the way things were done in earthmoving in the future. All of our shareholders believed we could do it, at various stages of success and proof-of-concept and for that we are incredibly grateful.

We get up everyday excited to be proving them all right...

Position Partners
Seven Group

Our Team

Our people are the reason our platform is so successful at revolutionising plant hire in the civil and mining industry.

Matt Peters

Chief Operating Officer

Sally McPherson

Chief Executive Officer

Drew McPherson

General Manager

The Three Bosses (who get their hands dirty)

A commercial development guy, two civil engineers with over 43 years in earthmoving and a technology marketer came together one day and decided to take plant hire online. As the business has grown and developed, Matt, Sally and Drew run the day-to-day operations which is split into 3 teams: Sales and Business Development, Marketing, Traffic and Partnerships, and our Finance and Operations Division. All three are essential to delivering on our promise of finding plant hire companies more work on major projects.

Our Board of Directors (The Real Bosses)

Sally McPherson

Chief Executive Officer

Matt Peters

Chief Operating Officer

Drew McPherson

General Manager

Shaun Whittred

Non-Executive Director

Ian Petherbridge


Brad Lancken

Group Executive Portfolio

Our State Based Business Developers and Head Office Team

We have a team of 28 highly skilled civil sales guys on the road, driving between site sheds and corporate buildings looking for work for our customers, and digging up high quality plant hire suppliers from the back-blocks of Australia's construction industry. We lean on the national resources of our strategic partners, Position Partners. Our Customer Service team consists of 8 Account Managers, Support and Business Development Managers, lead by Jamie Lobo, who spend all day finding machines for contractors, and the right plant hire companies to service these inquiries. They manage our thousands of customer relationships on a day-to-day basis and ensure that if you are a paying member - you are happy, and busy and your business is growing.

Drew McPherson

General Manager

Mike Delo

Business Development Manager -WA

Jamie Lobo

National Sales Manager

Paul Becker

National Account Manager

Len Johnson

Project Assistant

Arni Gracia

National Account Manager

Tom Sullivan

National Account Manager

Guy Warhurst

National Account Manager

Stacey Hitchins

National Account Manager

Our Marketing and Product Legends

Sally McPherson, Rebecca Wolno, Rohan Davidson, Stacey Kuyf and three outsourced partners work tirelessly to promote our website to gain traffic and new users every day. Everything is designed, written, produced and promoted in house, and a huge chunk of cash is invested every month in highly targeted marketing activities promoting our suppliers to decision makers in mining and civil. We also extensively market our business using the billion-dollar national TV, online and print networks of Seven West Media.

Our Blog – The Flapping Mouth has over 75,000 readers each month, and we have over 40,000 people who participate in our social platforms, which discusses and debates all issues that are important to our industry, including a lot of major projects information that is useful for plant hire companies keen to get their machines on the biggest sites in the country.

Sally McPherson

Chief Executive Officer

Rebecca Wolno

Marketing Manager

Rohan Davidson

Social and Digital Marketing Manager

Our Development Legends

Phil Stephens, our CTO, leads an ever-expanding team of web and app developers who improve on our website everyday. These guys are the engine room of our technology business and the reason we’ve progressed at breakneck speed since launch. We are constantly dreaming up new value-adds and initiatives, and ways to provide our customers with a whole raft of data on hire trends in the industry that come from the thousands of searches that happen on our site every day.

Phil Stephens

Lead Developer

Alexis Raibault

Mid-Level Developer

Kamal Chapagain


Irvin Eduliantes

Senior Web Developer

Raul Peremne

Junior Web Developer

Our Adminstration & Finance Legends

Olga & Gerard keep the iSeekplant machine serviced & oiled, so the rest of our team of legends can come into work everyday and continue to change the plant hire industry.

Olga Juric

Office Manager & Administration

Gerard Crow